Everyone is familiar with the educational value of "pop science", and it has been applied successfully to parenting and child development in "Baby It's You", and "The Human Body" television series.

The Raising Children initiative is a large-scale communications project designed to present the science and art of parenting in an engaging, concise, informative and uniquely Australian way. The cornerstones of the Initiative are:

Raising Children DVD
Distributed free of charge to all new parents via Centrelink. The DVD is also be available at cost on the Raising Children Network website.

Raising Children website
An online information hub and support centre for parents.

Parenting Minutes
Production of short format 'Parenting Minutes' for broadcast on ABC Television during ABC Kids.

Other media
In development.